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The Future of e-Markets Martin Bichler (IBM T J Watson Research Center, New York)

The Future of e-Markets von Martin Bichler (IBM T J Watson Research Center, New York)

The Future of e-Markets Martin Bichler (IBM T J Watson Research Center, New York)


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Zusammenfassung

This 2001 book combines economics and computer science to present the multi-billion dollar internet auction industry.

The Future of e-Markets Zusammenfassung

The Future of e-Markets: Multidimensional Market Mechanisms Martin Bichler (IBM T J Watson Research Center, New York)

Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.

The Future of e-Markets Bewertungen

'For researchers interested in the analysis and the design of electronic markets and automated negotiation mechanisms, and especially for readers with a strong background in economics, this book not only provides a starting point for doing research in this field, but it also contains a thorough review of existing limits of research and points out various directions for further research.' Weltwirtschaftliches Archiv

Inhaltsverzeichnis

1. Electronic commerce and electronic marketplaces; 2. Internet marketplaces - a technical perspective; 3. The difficulty of setting prices; 4. Methods for the analysis and design of electronic markets; 5. Automated negotiations - a survey of state-of-the-art practices; 6. Experimental analysis of multi-attribute auctions; 7. Economic models of multi-attribute auctions; 8. Conclusions and perspectives; Appendix: utility theory and decision analysis; Techniques; Basic ideas of utility theory; Multi-objective decision analysis; References; Index.

Zusätzliche Informationen

GOR012055491
9780521003834
0521003830
The Future of e-Markets: Multidimensional Market Mechanisms Martin Bichler (IBM T J Watson Research Center, New York)
Gebraucht - Sehr Gut
Broschiert
Cambridge University Press
2001-06-14
264
N/A
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