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Business and Management Consulting Louise Wickham

Business and Management Consulting von Louise Wickham

Business and Management Consulting Louise Wickham

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Business and Management Consulting Zusammenfassung

Business and Management Consulting: Delivering An Effective Project Louise Wickham

For undergraduate and postgraduate students in management consulting and MBA courses with a consulting module.

Gain consulting insights into business decision making in today's environment


Business and Management Consulting, 6th Edition, by Wickham and Wilcock, was first published as Management Consulting over 20 years ago to guide students through the consultancy process. This new, renamed edition reflects the way in which the consulting world has changed over the past two decades. New digital technologies have made information more accessible and changed the way businesses operate in today's faster-paced, more volatile environment, so management consultants need to have a wider view of their client company.


Management consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting. This book continues to offer a practical guide to balancing theory and practice, while also giving tips and techniques to the more seasoned practitioner, so it is ideal for anyone who is undertaking a consulting project. This is delivered from the accumulated knowledge and insight of the authors and contributors, who all have been consultants.

Pearson, the world's learning company.




Über Louise Wickham

Louise Wickham has over 35 years of business experience, both within companies and as a consultant, working for a wide range of consumer-facing businesses and the not-for-profit sector.
Jeremy Wilcock is Lecturer in International Marketing at the University of Hull. He has 27 years of industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in subjects including strategic management and business analysis at undergraduate and postgraduate level, and has supervised student consulting projects.

Inhaltsverzeichnis

  • Part 1: Management consulting in context and how it adds value
  • 1 The nature of management consulting and how it adds value
  • 2 Consulting: the wider context and consulting process
  • 3 Consulting across borders and cultures
  • Apollo Tech Solutions case study: Part One
  • Part 2: Project proposal and start-up
  • 4 Selling the project
  • 5 Defining the destination and developing a strategy
  • 6 Evaluating client capabilities and business opportunities
  • Apollo Tech Solutions case study: Part Two
  • Part 3: Undertaking the project
  • 7 How to work with clients and teams
  • 8 Managing the client during the project
  • 9 Creative approaches for developing solutions
  • 10 Managing the project tasks
  • Apollo Tech Solutions case study: Part Three
  • Part 4: Delivering the product to the client and beyond
  • 11 Communication skills and presenting your ideas
  • 12 Post project and consulting as a career
  • Apollo Tech Solutions case study: Part Four
  • Appendix: Example of a consulting report

Zusätzliche Informationen

GOR012808450
9781292259499
1292259493
Business and Management Consulting: Delivering An Effective Project Louise Wickham
Louise Wickham
Gebraucht - Sehr Gut
Broschiert
Pearson Education Limited
2020-02-21
336
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.