Today's workforce is more diverse than ever before. But despite new perspectives and talents the promise of increased innovation rarely materializes. Why are so few businesses seeing results?Studies show that diverse teams are more creative than homogeneous ones-but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this both leaders and team members need a high level of cultural intelligence or CQ. Drawing on success stories from Google Alibaba Novartis and other ground breaking companies Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation including how to:Create an optimal environment * Build trust * Fuse differing perspectives * Align goals and expectations * Generate fresh ideas * Consider the various audiences when selecting and selling an idea * Design and test for different users Cultural differences can lead to gridlock or they can catalyze innovation and growth.This research-based plan turns diversity's potential into economic reality.