Mein Konto
Login Anmeldung
Alles
Warenkorb
Neuesten Trends
Belletristik
Sachbücher
Kinderbücher
Seltene Bücher
Musik
DVD & Blu-Ray
Kategorie
Wunschlisten
Warenkorb
Alles
Kostenloser Versand
Trustpilot
Unsere Operationen sind klimaneutral

Planning Research in Hospitality and Tourism Levent Altinay (Oxford Brookes University, UK)

Planning Research in Hospitality and Tourism von Levent Altinay (Oxford Brookes University, UK)

Planning Research in Hospitality and Tourism Levent Altinay (Oxford Brookes University, UK)

€41.99
Zustand - Wie Neu
Nur noch 2
Wie Neu

Zusammenfassung

Planning Research in Hospitality and Tourism 2nd Edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality.

Planning Research in Hospitality and Tourism Zusammenfassung

Planning Research in Hospitality and Tourism Levent Altinay (Oxford Brookes University, UK)

Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students understanding and offers practical tips to help students overcome any potential research issues.

Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from:

increased coverage of research design strategies including sampling, ethnography and experimental design

inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research)

new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research

online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter.

Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.

Planning Research in Hospitality and Tourism Bewertungen

"This is a comprehensively crafted book in hospitality and tourism research with international perspective that includes both quantitative and qualitative approaches with appropriate research strategies, designs, and analysis and techniques for each research perspective. Anyone who engages in hospitality and tourism research and use research findings in decision making regardless of the context would find the book very useful and insightful. It is a must have book in the field of hospitality and tourism."- Muzaffer Uysal, Professor of Tourism and Hospitality Management, Virginia Tech, USA

Über Levent Altinay (Oxford Brookes University, UK)

Levent Altinay is Professor of Strategy and Entrepreneurship and Research Area Leader for Oxford School of Hospitality Management at Oxford Brookes University, UK. His research interests are in the areas of entrepreneurship, strategic alliances and international business. His work has been published in Journal of Business Research, International Small Business Journal, Journal of Small Business Management, Journal of Services Marketing, The Service Industries Journal, Annals of Tourism Research and Tourism Management. He sits on the editorial boards of more than twelve journals.

Alexandros Paraskevas is Professor of Strategic Risk Management and Chair in Hospitality Management at London School of Hospitality and Tourism, University of West London, UK.

SooCheong (Shawn) Jang is Professor in the School of Hospitality and Tourism Management, Purdue University, USA. His research interests are twofold: hospitality finance/strategic management and hospitality/tourism marketing. Dr. Jang has more than 160 articles in refereed academic journals and has received numerous research and teaching accolades.

Inhaltsverzeichnis

Chapter 1: Getting Started; Chapter 2: Developing Academic Reading Skills; Chapter 3: Developing Literature Review Skills; Chapter 4: Research Philosophies, Approaches and Strategies; Chapter 5: Sampling; Chapter 6: Data Collection Techniques; Chapter 7: Writing Your Research Proposal; Chapter 8: Conducting the Fieldwork; Chapter 9: Analysis of Qualitative Data ; Chapter 10: Quantitative Data Analysis; Chapter 11: Writing Up the Dissertation

Zusätzliche Informationen

GOR008710256
9781138852167
1138852163
Planning Research in Hospitality and Tourism Levent Altinay (Oxford Brookes University, UK)
Levent Altinay (Oxford Brookes University, UK)
Gebraucht - Wie Neu
Broschiert
Taylor & Francis Ltd
2015-10-29
344
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.