Googled Ken Auletta

Name: Googled von Ken Auletta
SKU: 9780753522431
Price: 5.69 EUR
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Googled Ken Auletta

5,69 €

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Zusammenfassung

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.

Googled Zusammenfassung

Googled: The End of the World as We Know It Ken Auletta

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.

Googled Bewertungen

"At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one." * Financial Times *
"Ken Auletta, one of America's best business journalists, has turned his attention on the firm, with particular reference to the challenges it faces ... superbly reported" -- John Lanchester * Observer *
"This insightful book reinforces the need for old media ... brilliant" * The Times *
"Compelling" * The Economist *
"The story he is telling, and its ramifications, is a narrative which is shaping the era in which we live, and at a frightening pace" * Telegraph *

Über Ken Auletta

Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.

Zusätzliche Informationen

Sku

GOR011225793

ISBN 13

9780753522431

ISBN 10

0753522438

Titel

Googled: The End of the World as We Know It Ken Auletta

Autor

Ken Auletta

Zustand

Gebraucht - Wie Neu

Bindung

Broschiert

Verlag

Ebury Publishing

Datum

2010-12-01

Anzahl der Seiten

432

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.