Merlin, the adorably cute yet mischievous black Labrador puppy is thrust into an enchanted world where all his makebelieve and playful dreams become a reality thanks to his magical red collar. Merlin, who has a nose for trouble, is joined in his wild adventures by his glamorous canine friend Kizzie and other inhabitants of Sandybay Harbour, including the lazy hedgehog Reg The Hedge; Gull, the surly seagull and Oscar the smart ginger cat who takes every opportunity to land Merlin in heaps of trouble with the harbour residents. Tell the Time with Merlin follows the residents of Sandybay through their day, hour by hour, and the clock with moveable hands can be set to the right time to match each scene.