Name: Cambridge IGCSE Business Studies 4th edition von Karen Borrington
SKU: 9781444176582
Price: 12.49 EUR
Availability: InStock

Cambridge IGCSE Business Studies 4th edition Zusammenfassung

Cambridge IGCSE Business Studies 4th edition Karen Borrington

Endorsed by Cambridge International Examinations for the latest syllabus, this new edition of the the market-leading text provides a true international perspective.

This title has been endorsed by Cambridge International Examinations for the latest Cambridge IGCSE (0450) and Cambridge O Level Business Studies (7115) syllabuses.

It includes a Student's CD-ROM with every book, offering additional questions and support throughout the course and ahead of exams.

- Offers an international perspective through a wide range of up-to-date case studies
- Reinforces understanding through a variety of activities and discussion points
- Provides examination preparation with revisions questions and summaries throughout
- Written in accessible language, but with plenty of detail for top-grade students

Also available:
Teacher's CD-ROM (9781444176520) containing guidance on teaching the course, unique digital resources and all the answers to the exercises in the Student's Book.

Cambridge IGCSE Business Studies 4th edition Bewertungen

An excellent and dependable resource for students of IGCSE which makes the subject very interesting and easy to learn. -- Mrs Manorama Subramanian

Über Karen Borrington

Karen Borrington teaches at Ecclestone School, Derbyshire and is an experienced examiner for the University of Cambridge International Examinations Peter Stimpson teaches at Hurtwood House School, Surrey and is an experienced examiner for the University of Cambridge International Examinations

Inhaltsverzeichnis

Introduction Section 1 Understanding business activity 1 Business activity 2 Classification of businesses 3 Enterprise, business growth and size 4 Types of business organisation 5 Business objectives and stakeholder objectives Case study (Paper 2 style) Section 2 People in business 6 Motivating workers 7 Organisation and management 8 Recruitment, selection and training of employees 9 Internal and external communication Case study (Paper 2 style) Section 3 Marketing 10 Marketing, competition and the customer 11 Market research 12 The marketing mix: product 13 The marketing mix: price 14 The marketing mix: promotion and technology 15 The marketing mix: place 16 Marketing strategy Case study (Paper 2 style) Section 4 Operation management 17 Production of goods and services 18 Costs, scale of production and break-even analysis 19 Achieving quality production 20 Location decisions Case study (Paper 2 style) Section 5 Financial information and decisions 21 Business finance: needs and sources 22 Cash-flow forecasting and working capital 23 Income statements 24 Balance sheets 25 Analysis of accounts Case study (Paper 2 style) Section 6 External influences on business acitivy 26 Government economic objectives and policies 27 Environmental and ethical issues 28 Business and the international economy Case study (Paper 2 style) Index

Zusätzliche Informationen

Sku

GOR006476507

ISBN 13

9781444176582

ISBN 10

1444176587

Titel

Cambridge IGCSE Business Studies 4th edition Karen Borrington

Autor

Karen Borrington

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Hodder Education

Datum

20130426

Anzahl der Seiten

368

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.