Economics and the Business Environment is unique in introducing the essential principles of microeconomics and macroeconomics and applying them to the world of business. Consideration is also given to wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live today.
Contents
Guided tour
Preface
Custom publishing
Acknowledgements
Part A Introduction
Chapter 1 Business and the economic environment
Part B Markets, demand and supply
Chapter 2 The workings of competitive markets
Chapter 3 Demand and the consumer
Chapter 4 Supply decisions in a perfectly competitive market
Part C The microeconomic environment of business
Chapter 5 Pricing and output decisions in imperfectly competitive markets
Chapter 6 Business growth and strategy
Chapter 7 Multinational corporations and business strategy in a global economy
Chapter 8 Labour and employment
Chapter 9 Government, the firm and the market
Part D The macroeconomic environment of business
Chapter 10 The economy and business activity
Chapter 11 National macroeconomic policy
Chapter 12 The global trading environment
Chapter 13 The global financial environment
Web appendix
Key ideas
Glossary
Index