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Consumer Behavior John C. Mowen

Consumer Behavior von John C. Mowen

Consumer Behavior John C. Mowen

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Zusammenfassung

Useful for undergraduate and graduate-level courses in Consumer Behavior, the goal of this book is to provide a balanced, treatment of the field, to integrate electronic technology into the learning and instruction processes, and to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Consumer Behavior Zusammenfassung

Consumer Behavior: International Edition John C. Mowen

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold-(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Inhaltsverzeichnis

I. INTRODUCTION.

1. An Introduction to Consumer Behavior.
2. Consumer Behavior and the Marketing Manager.

II. INDIVIDUAL CONSUMER PROCESSES.

3. Information Processing I: Involvement and Perception.
4. Information Processing II: Memory and Cognitive Learning.
5. Behavioral Learning.
6. Consumer Motivation and Affect.
7. Personality and Psychographics.
8. Consumer Beliefs, Attitudes, and Behaviors.
9. Attitude, Belief, and Behavior Change.
10. Persuasive Communications.
11. Consumer Decision Processes I: Problem Recognition and Search.
12. Consumer Decision Processes II: Evaluation and Choice.
13. Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty.

III. THE CONSUMER ENVIRONMENT.

14. The Consumer Environment and the Impact of Situational Influences.
15. Group Processes I: Group, Dyadic, and Diffusion Processes.
16. Group Processes II: Household and Organizational Processes.
17. Cultural Processes I: Culture and Popular Culture.
18. Cultural Processes II: The Subcultural Environment and Demographics.
19. International Issues in Consumer Behavior.
20. The Dark Side of Consumer Behavior.
Name Index.
Subject Index.

Zusätzliche Informationen

GOR002270474
9780137700417
0137700415
Consumer Behavior: International Edition John C. Mowen
John C. Mowen
Gebraucht - Gut
Broschiert
Pearson Education (US)
1997-08-12
696
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.