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Harvard Business Review on Customer Relationship Management Harvard Business Review

Harvard Business Review on Customer Relationship Management von Harvard Business Review

Harvard Business Review on Customer Relationship Management Harvard Business Review

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Zusammenfassung

Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

Harvard Business Review on Customer Relationship Management Zusammenfassung

Harvard Business Review on Customer Relationship Management Harvard Business Review

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

Über Harvard Business Review

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

Inhaltsverzeichnis

Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy Get Inside the Lives of Your Customers by Patricia B. Seybold The Old Pillars of New Retailing by Leonard L. Berry Want To Perfect Your Company's Service? Use Behavioral Science by Richard B. Chase and Sriram Dasu Don't Homogenize, Synchronize by Mohanbir Sawhney Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill

Zusätzliche Informationen

GOR001984740
9781578516995
1578516994
Harvard Business Review on Customer Relationship Management Harvard Business Review
Harvard Business Review
Harvard Business Review Paperback S.
Gebraucht - Sehr Gut
Broschiert
Harvard Business Review Press
20020201
208
N/A
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