Data Analysis Using SQL and Excel Gordon S. Linoff

Name: Data Analysis Using SQL and Excel von Gordon S. Linoff
SKU: 9780470099513
Price: 10.99 EUR
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Data Analysis Using SQL and Excel Gordon S. Linoff

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Zusammenfassung

Mastering Data Analysis and Mining with SQL and Excel shows business managers and data analysts how to use the relatively simple tools of SQL and Excel to extract useful business information from relational databases. The book is organized around chapters that become increasingly complex in the use of SQL, Excel, and data mining concepts.

Data Analysis Using SQL and Excel Zusammenfassung

Data Analysis Using SQL and Excel Gordon S. Linoff

Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.

Über Gordon S. Linoff

GORDON S. LINOFF is a cofounder of Data Miners, Inc., a consultancy specializing in data mining. He is the coauthor of the bestselling Data Mining Techniques , Second Edition, and Mastering Data Mining (both from Wiley). He has more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.

Inhaltsverzeichnis

Foreword. Acknowledgments. Introduction. Chapter 1 A Data Miner Looks at SQL. Chapter 2 What's In a Table? Getting Started with Data Exploration. Chapter 3 How Different Is Different? Chapter 4 Where Is It All Happening? Location, Location, Location. Chapter 5 It's a Matter of Time. Chapter 6 How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value. Chapter 7 Factors Affecting Survival: The What and Why of Customer Tenure. Chapter 8 Customer Purchases and Other Repeated Events. Chapter 9 What's in a Shopping Cart? Market Basket Analysis and Association Rules. Chapter 10 Data Mining Models in SQL. Chapter 11 The Best-Fit Line: Linear Regression Models. Chapter 12 Building Customer Signatures for Further Analysis. Appendix Equivalent Constructs Among Databases. Index.

Zusätzliche Informationen

Sku

GOR006605726

ISBN 13

9780470099513

ISBN 10

0470099518

Titel

Data Analysis Using SQL and Excel Gordon S. Linoff

Autor

Gordon S. Linoff

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

John Wiley and Sons Ltd

Datum

20071016

Anzahl der Seiten

696

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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