(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)
I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management. Cohesion Case: Krispy Kreme Donuts-2004.
II. STRATEGY FORMULATION.
2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management and Operations Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control. V. STRATEGIC MANAGEMENT CASE ANALYSIS.
How to Prepare and Present a Case Analysis. A Sample Case Analysis for Krispy Kreme Donuts (KKD). Name Index. Subject Index. Company index. CASES.
SERVICE COMPANY CASES.
Telecommunications. 1. Verizon Communications-2004,
Melissa Birch. 2. Nextel Communications-2004,
Brian Barbour. Airlines. 3. Southwest Airlines Co.-2004,
Amit Shah and Charles R. Sterrett. 4. AMR Inc.-2004,
Andrew Graff. Internet Companies. 5. E-Trade Financial, Corp.-2004,
William Doulaveris. 6. e-Bay Inc.-2004,
Marcelo De Mattos. 7. Amazon.com, Inc.-2004,
Carina San-Marina. Retailers. 8. The Kroger Company-2003,
Alen Badal. 9. Limited Brands--2004
M. Jill Austin.
10. Wal-Mart Stores, Inc.-2004,
Amit Shah, Evan Offstein, and Tyra Phipps. 11. Target Corporation-2003,
Henry Beam. Entertainment. 12. Mandalay Resort Group-2004,
John K. Ross, III, Mike Keeffe, and Bill Middlebrook. 13. Royal Caribbean Cruises Ltd.--2004,
Robert L. Stevenson. Small For-Profit Businesses. 14. The Quarry, Inc., Indoor Climbing Center-2004,
Harold Koch. 15. First Reliance Bank-2004,
Benjamin R. Lanier Jr. 16. Bridal Gallery-2003,
Carol Cumber, Bianca Ornelas, and Paul Reed. 17. Champions-Hydro Lawn, Inc.-2003,
Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs. Nonprofit Organizations. 18. Audubon Nature Institute-2004,
Caroline Fisher. 19. Central United Methodist Church--2004,
Robert T. Barrett. 20. The United States Postal Service-2004,
Lori Lyerly. 21. American Red Cross-2004,
Stephanie Schaller. 22. The Classic Car Club of America-2004,
Mattew C. Sonfield. 23. Utah Valley State College -2004,
Lowell Glenn, David Johnson, and Bradley A. Winn. MANUFACTURING COMPANY CASES.
Transportation. 24. Harley-Davidson, Inc.-2004,
Richard A. Cox. 25. Winnebago Industries, Inc.-2004,
Eugene M. Bland and John G. Marcis. Cosmetics. 26. Avon Products, Inc.-2004,
James Camerius. 27. Revlon, Inc.-2004,
Jill Austin. Food and Beverage. 28. Pilgrim's Pride Corporation-2004,
James Harbin. 29. Anheuser Busch-2004,
Michelle Ghoens. Aerospace. 30. Boeing-2004,
Carolyn R. Stokes. 31. Lockheed Martin Corporation-2004,
Jim Meshaw. Computers. 32. Apple Computer-2004,
Suzanne Harrington. 33. Gateway Computer-2004,
Ben Zhang. Medical. 34. Stryker Corporation-2004,
Henry Beam. 35. Biomet, Inc.-2004,
Satish Deshpande. Sporting Goods. 36. Nike, Inc.-2004,
Jill Austin. 37. Reebok International, Ltd.-2004,
Todd Butler. 39. Calloway Golf -2004,
Mark Bube. Tobacco. 40. UST, Inc.-2004,
Marilyn M. Helms. 41. RJR Tobacco Co.-2004,
George Weaver. 