Name: Contemporary Issues in Marketing and Consumer Behaviour von Elizabeth Parsons
SKU: 9780415826914
Price: 24.99 EUR
Availability: InStock

Contemporary Issues in Marketing and Consumer Behaviour Zusammenfassung

Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Contemporary Issues in Marketing and Consumer Behaviour Bewertungen

This is a 'must read' for anyone interested in studying and learning about contemporary issues in marketing and consumer behaviour. Written by three brilliant scholars, this fully updated edition will be on my favourites shelf for many years to come. I urge you to add it to your book collection too.

Anthony Patterson, Professor of Marketing, The University of Liverpool, UK.

Fortunately for students of marketing and consumer culture, these three highly-respected scholars leverage their considerable pools of expertise to create a comprehensive, convincing, and readable account of the established (e.g., gender) and emerging (e.g., psychoanalysis) dimensions and discourses that motivate and influence contemporary consumer culture. A must-have resource for students of consumer behavior, branding, marketing strategy, and international marketing - at all levels.

Cele C. Otnes, Investors in Business Education Professor of Marketing, University of Illinois at Urbana-Champaign, USA.

Parsons, MacLaran and Chatzidakis offer a timely, reflective and critical account of contemporary issues in marketing and consumer behaviour that encourages us to think about how marketing relates to everyday consumption and society more broadly. The second edition offers fresh insights into the complex interrelationship between consumers, companies and the marketplace. Supported with key readings and cases studies this is an invaluable resource for marketing scholars.

David Marshall, Professor of Marketing and Consumer Behaviour, University of Edinburgh, UK.

Über Elizabeth Parsons

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Andreas Chatzidakis is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.

Inhaltsverzeichnis

List of illustrations

Chapter 1 Introduction: how has marketing changed?

Chapter 2 Postmodern marketing and beyond

Chapter 3 Building brand cultures

Chapter 4 Gender, feminism and consumer behaviour

Chapter 5 Psychoanalysis in marketing theory and practice

Chapter 6 Ethical debates in marketing management

Chapter 7 Ethical consumers and the moralised brandscape

Chapter 8 Politicising consumption: consumerising politics

Chapter 9 Marketing spaces and places

Chapter 10 The globalised marketplace

Index

Zusätzliche Informationen

Sku

GOR008714716

ISBN 13

9780415826914

ISBN 10

0415826918

Titel

Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons

Autor

Elizabeth Parsons

Zustand

Gebraucht - Wie Neu

Bindung

Broschiert

Verlag

Taylor & Francis Ltd

Datum

20170724

Anzahl der Seiten

186

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Das Buch wurde gelesen, ist aber in gutem Zustand. Alle Seiten sind intakt, der Einband ist unversehrt. Leichte Gebrauchsspuren am Buchrücken. Das Buch wurde gelesen, sieht jedoch noch wie neu aus. Der Bucheinband weist keine sichtbaren Gebrauchsspuren auf. Gegebenenfalls ist auch ein Schutzumschlag verfügbar. Keine fehlenden oder beschädigten Seiten, keine Risse, eventuell minimale Knicke, keine unterstrichenen oder markierten Textstellen, keine beschrifteten Ränder.