Introduction xv
About This Book xv
Foolish Assumptions xvi
Icons Used in This Book xvi
Where to Go from Here xvii
Chapter 1: Creating Awesome Content 1
The Three C's of YouTube 2
Recognizing the Importance of Community 2
Coming Up with a Theme 4
Consistency Is Key 5
The Success Formula 6
Going Viral 7
The Six-Month Challenge 8
Chapter 2: Setting Up Your Channel 11
Setting Up Your Account 12
Navigating Your Channel 14
Customizing Your Account Settings 16
Choosing a Good Channel Icon 22
Creating a Channel Banner 24
Adding Social Icons to Your Banner 26
Getting Started with Graphic Design 27
Figuring Out What Programs to Use 28
Chapter 3: Creating an Intro Trailer 29
Breaking Down the Process 30
Brainstorming 30
Filming and Uploading Your Trailer 37
Setting Your Channel Trailer 38
Chapter 4: Shooting Your Video 41
Choosing the Right Camera 42
Using Webcams 42
Shooting on Mobile 47
Upping Your Game with Digital Cameras 49
Using Shot Angles to Add Interest 49
Paying Attention to Lighting 51
Picking Up Audio 51
Practice Makes Perfect 53
Chapter 5: Editing 55
Importing Footage 56
Cutting Clips 57
Adding Text, Transitions, and Audio 59
Reviewing and Exporting 63
Exploring Advanced Export Settings 64
Looking at Video-Editing Software 65
Chapter 6: Uploading Your Video 67
Your Upload Checklist 68
Uploading Your Video to YouTube 68
Finding Everything You Need in Info & Settings 69
Exploring Advanced Features 79
Accessing Your Videos through Video Manager 85
Chapter 7: Sharing Your Video 87
Encouraging Friends 88
Extending Beyond YouTube 88
Recognizing the Importance of Subscribers 92
Chapter 8: Tracking Your Video Performance 95
Accessing YouTube Analytics 96
Breaking Down the Numbers 97
Responding to Comments 105
Exploring Further 108
Chapter 9: Going Further with More Features 111
Making Money with Your Videos 112
Live Streaming on YouTube 116
Enabling Sponsorships 124
Organizing Playlists 125
