Praise and Reviews This step-by-step approach covers all the important subjects: market research, competitors, business strategy, advertising and promotion, operations, sales forecasts and financial matter. The production of a business plan is a commonplace challenge, yet it is essential to the future of any enterprise. Business plans are necessary to raise finance for new ventures and provide a blueprint for management in the future. Without such a plan, no bank or venture capital house will consider a loan for start-up or expansion. Now in its fourth edition, this best-selling guide to preparing a business plan provides practical, professional advice in an accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help you to construct your plan. This step-by-step approach covers all the important subjects: market research; competitors; business strategy; advertising and promotion; operations; sales forecasts and financial matter. Successfully used by thousands of people, this tried and tested workbook provides expert advice to help you get it right, first time.