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Business Enterprise Handbook Colin Barrow

Business Enterprise Handbook von Colin Barrow

Business Enterprise Handbook Colin Barrow


€7.69
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Zusammenfassung

There are over 22 million independently owned businesses in Europe and this book is for those entrepreneurs who want to grow and develop both their businesses and themselves. The authors present the results of their analysis of 15,000 firms to provide a practical management tool.

Business Enterprise Handbook Zusammenfassung

Business Enterprise Handbook Colin Barrow

There are over 22 million independently owned businesses in Europe and this book is for those entrepreneurs who want to grow and develop both their businesses and themselves. The authors present the results of their analysis of 15,000 firms to provide a management blueprint for significant growth and development. Subjects covered include market assessment, financial strategy, human resource systems, leadership, e-commerce and change management. The book aims to cover what people running SMEs and larger organizations need in terms of strategy, business, accounting and future planning.

Über Colin Barrow

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics. Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award. Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.

Zusätzliche Informationen

GOR001658780
9780749441005
0749441003
Business Enterprise Handbook Colin Barrow
Gebraucht - Sehr Gut
Broschiert
Kogan Page Ltd
20031107
367
N/A
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