"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is. Authors : Brian Clegg is a writer and corporate consultant. Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.