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LinkedIn for Business Brian Carter

LinkedIn for Business von Brian Carter

LinkedIn for Business Brian Carter

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LinkedIn for Business Zusammenfassung

LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn Brian Carter

Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU'LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today's 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book's proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a passive prospecting platform: Generate more leads without more work! Attract mega-leads through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales

Über Brian Carter

Brian Carter is regarded as one of the elite Internet marketing experts in the world. He is the author of the book The Like Economy and co-author of Facebook Marketing (Third Edition). He has 13 years of experience, including Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director. Brian develops strategies and builds search and social media programs for companies of all sizes, including well-known entities such as Universal Studios, The U.S. Army, Hardee's, and Carl's Jr. He has been quoted and profiled by The Wall Street Journal, ABC News, Mashable, Forbes, Information Week, U.S. News & World Report, and Entrepreneur Magazine. Brian writes for several of the most popular marketing blogs, including Search Engine Journal, AllFacebook, and Mashable (which boasts 20 million monthly readers). He has more than 50,000 online fans--and growing--and his content is viewed over 8 million times a month. Brian is a professional speaker who delivers entertaining, motivational talks on Internet marketing and social media. He has presented to corporations and associations. Audience members include CEOs, business owners, and expert marketers. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics. He is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.

Inhaltsverzeichnis

Part I: LinkedIn for Business Chapter 1: Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales 1 Networking and Business: Face-to-Face and Online 2 Social Media and Revenue 4 The History of LinkedIn 7 Why LinkedIn Is Relevant to Your Business 8 Why LinkedIn Is More Than a Modern Rolodex 9 How Your Advertising, Marketing, and Sales Teams Achieve Goals with LinkedIn 10 LinkedIn Marketing Success Stories 11 Joining LinkedIn Was Worth Nearly Half a Million Dollars 16 Part II: LinkedIn Marketing Chapter 2: Best Practices: Online Marketing and LinkedIn 19 The History of Online Marketing and Its Best Practices 20 Fifteen Internet Marketing Principles That Apply to LinkedIn 24 Summary 38 Chapter 3: Impressive Employees: LinkedIn Profile Enhancement, Findability, and Thought Leadership 41 Socially Networked Employees Are Influential and Create Valuable Audiences 42 How to Create Impressive LinkedIn Employee Profiles 44 Incorporating Facebook and Twitter 51 Adding Apps to Your Profile 52 Growing Initial Connections 52 Making Sure Employee Profiles Are Visible and Findable 53 Shaping LinkedIn Profiles for Employees 57 Profile Maintenance 63 Summary 63 Chapter 4: Amazing Brands: Company Pages That Grow Business 65 Company Page Setup Tips 69 Promoting Your Products and Services 71 Company Page Analytics 72 Summary 76 Chapter 5: Generating Leads with Content Marketing and LinkedIn Answers, Events, & Groups 77 Content Marketing and Thought Leadership 78 Leveraging LinkedIn Answers for Inbound Leads 80 Participating, Creating, Growing, and Managing LinkedIn Groups 89 Leveraging LinkedIn Events to Promote Your Company 97 Summary 104 Chapter 6: Get It All Done: Your Weekly LinkedIn Marketing Routine 107 One-Time Setup Activities 108 Ongoing Marketing Activities 108 Scheduling It! 110 Summary 114 Part III: LinkedIn Advertising Chapter 7: Best Practices: Online Advertising and LinkedIn Advertising 115 Advertising Approach #1: Media Buying for Branding Purposes 118 Advertising Approach #2: Direct Marketing and Profitability 119 Advertising Approach #3: A Combination of the First Two Approaches 120 Social Media Advertising 121 Online Advertising Best Practices 122 Comparing Google, Facebook, and LinkedIn Ads 128 Ad Services Through LinkedIn Reps 131 Summary 133 Chapter 8: Win First with Strategy: Inbound Advertising and Marketing with LinkedIn 135 How Does Inbound Marketing Dovetail with Advertising? 136 The Sales Funnel: Advertising, Marketing, and Sales 136 Why Is Marketing Automa

Zusätzliche Informationen

GOR006373396
9780789749680
0789749688
LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn Brian Carter
Brian Carter
Que Biz-Tech
Gebraucht - Sehr Gut
Broschiert
Pearson Education (US)
20120816
272
N/A
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