Rand McNally Arizona Road/Recreation Atlas Benchmark Maps
Mass Merchants: Currently placed in six Price/Costco and all state Walmarts.
Advertising: Over $10,000 devoted to print advertising. Featured in over 14,000 pieces of direct mail targeting retail and direct response.
$5,000 of radio advertising will be purchased in third quarter, 1997
Publicity: Reviewed twice in Arizona Republic, state's leading daily and many weekly newspapers. Over 300 press kits sent out many with samples, with follow-up calls.
Distributors: Current distributors include Many Feathers, Map Link, Southwest Cultural and Natural History Center, Treasure Chest, Canyonlands and Rand McNally.
Industry Recognition: Winner Best of Category and Best of Show award. America Congress on Surveying and Mapping, map design competition, 1996