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Successful Event Management Anton Shone

Successful Event Management von Anton Shone

Successful Event Management Anton Shone


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Zusammenfassung

Suitable for practitioners and students, this title combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. It features numerous case studies which provide real-world insights into various aspects of the organization and running of events.

Successful Event Management Zusammenfassung

Successful Event Management: A Practical Handbook Anton Shone

This eagerly anticipated edition of "Successful Event Management" is the essential handbook for both practitioners and students. This third edition combines a practical and theoretical overview and includes enhanced sections on Catering, Ticketing, Logistics and Operations. Featured are numerous case studies which provide real-world insights into all aspects of the organization and running of events. The extensive companion website features many great resources such as PowerPoint slides, extra case studies with case study notes and web links to online resources.

Inhaltsverzeichnis

Contents List of figures List of case studies Forms for the new event organizer Preface Part 1: The events business 1. An introduction to events 2. The market demand for events 3. The events business: supply and suppliers 4. Social, economic, political and developmental implications Part 2: Managing events 5. Making a start and planning the event 6. Financial management and the budget 7. Event logistics 8. Marketing and public relations for events 9. Risk management and legalities 10. Event project management and set-up issues 11. The organization manager and the team: during the event 12. Closedown, evaluation and legacies Glossary Index

Zusätzliche Informationen

GOR004850033
9781408020753
1408020750
Successful Event Management: A Practical Handbook Anton Shone
Gebraucht - Gut
Broschiert
Cengage Learning EMEA
2010-05-14
288
N/A
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