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OCR AS Business Studies Andy Mottershead

OCR AS Business Studies von Andy Mottershead

OCR AS Business Studies Andy Mottershead


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Zusammenfassung

Revised and updated to meet the needs of the latest specification, this textbook provides thorough unit-by-unit coverage and matches the structure of the course precisely.

OCR AS Business Studies Zusammenfassung

OCR AS Business Studies Andy Mottershead

Revised and updated to meet the needs of the latest specification, this textbook provides thorough unit-by-unit coverage and matches the structure of the course precisely. This highly accessible, exam-focused text is essential reading for all OCR AS Business Studies students. - Helps students apply their understanding to real business contexts with wide range of case studies - Supports a range of abilities with differentiated exam-style questions - Ensures students full understanding of topics with key term clearly defined together with invaluable examiner advice - Includes additional support with case study questions and answers plus commentaries free online An accompanying Teacher Guide, available for purchase by teachers, offers answers to the practice questions as well as providing a range of classroom support materials.

Über Andy Mottershead

Andy Mottershead is Head of Business Studies and Economics at Tettenhall College, Wolverhampton. Steve Challoner is Head of Business Studies and Economics at Bromsgrove School and a regular contributor to Business Review magazine. Alex Grant is Head of Business Studies and Economics at Aylesbury Grammar School, is a regular contributor to Business Review magazine.

Inhaltsverzeichnis

Unit F291 An Introduction to Business The nature of business Chapter 1 The role of business Chapter 2 Stakeholders Chapter 3 Business resources Chapter 4 Finance Chapter 5 Human resources Chapter 6 Market research Chapter 7 Sampling Classification of business Chapter 8 Classification of business Chapter 9 Measuring the size of a business Objectives Chapter 10 Objectives The market Chapter 11 The market Other influences Chapter 12 Technology Chapter 13 Social demographics Chapter 14 Ethics and corporate social responsibility Case study for Unit F291 Unit F292 Business Functions Marketing Chapter 15 Marketing objectives and strategy Chapter 16 Marketing Chapter 17 Market segmentation, share and growth Chapter 18 Products Chapter 19 Price Chapter 20 Distribution Chapter 21 Promotion Chapter 22 Elasticity of demand Accounting and finance Chapter 23 Budgets Chapter 24 Cash flow Chapter 25 Costs Chapter 26 Contribution Chapter 27 Breakeven analysis Chapter 28 Investment appraisal Chapter 29 Profit and loss Chapter 30 Balance sheets People in organisations Chapter 31 Labour turnover Chapter 32 Theories of motivation Chapter 33 Methods of motivation Chapter 34 Leadership Chapter 35 Organisational structures Operations management Chapter 36 The scale of operation Chapter 37 Organising production Chapter 38 Lean production Chapter 39 Quality Chapter 40 Stock control Chapter 41 Quality assurance, kaizen and benchmarking Chapter 42 Just-in-time and waste management Case study for Unit F292

Zusätzliche Informationen

GOR013328473
9780340959336
0340959339
OCR AS Business Studies Andy Mottershead
Gebraucht - Wie Neu
Broschiert
Hodder Education
20080530
320
N/A
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