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Open Minds Andy Law

Open Minds von Andy Law

Open Minds Andy Law


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Zusammenfassung

St Luke's advertising agency is a new kind of company, it is owned entirely by its employees and is viewed as a model for the 21st century. A founding member, Andy Law tells the story of the company's beginnings, describing and explaining its business practice and philosophy and examining its application to other companies in other industries.

Open Minds Zusammenfassung

Open Minds: 21st Century Business Lessons and Innovations from St.Luke's Andy Law

21st Century Business Lessons and Innovations from St. Luke's; This book is about a creative communications company, St. Luke's that through sheer inventiveness has chose to change the very 'DNA' of business, by turning its back on conventional business life. It is about a company seeking to make work more enriching, challenging, interesting and rewarding for everyone in it. It is about a model corporation for the 21st century.

Über Andy Law

Andy Law is the co-founder and Chairman of St. Luke's, the advertising industry's one and only co-owned venture. He was previously Managing Director of the London office of Chiat/Day. He read Classics at Bristol University.

Inhaltsverzeichnis

Part One - In The Beginning 1. The phone call 2. A way in.... 3. A way out.... 4. Air miles 5. A new job 6. 1994 - A golden year 7. Mutiny! 8. What a wonderful world 9. Fred 10. Sale of the century 11. We go to a desert island 12. From lucky pigs to St. Luke's 13. We are sailing in a strange ship Part Two - Change the Way You Work 14. 21st century business 15. Ownership 16. Organisation and exploring 17. Daily life at St. Luke's 18. Culture 19. Technology 20. Output Part Three - Crash Test Dummies 21. Accidents and emergencies 22. In the bleak mid-winter 23. Icebergs ahead 24. A creative company in the creative age 25. One chapter closes and another one hundred open up Part Four - Struggle In Paradise 26. Winter of content 27. Spring in the hothouse 28. The summer of love?

Zusätzliche Informationen

GOR001763233
9781587990465
1587990466
Open Minds: 21st Century Business Lessons and Innovations from St.Luke's Andy Law
Gebraucht - Sehr Gut
Broschiert
Cengage Learning, Inc
2001-11-10
288
N/A
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