Allen Carr's story of transformation from chain-smoking, stressed accountant to international health guru. Thirty years ago Allen Carr tried to cut back on smoking by allowing himself one per hour. He spent ten minutes of each hour in bliss and the other 50 waiting for the next cigarette. Twenty years ago Carr gave up smoking, and then made the most ridiculous claim to his wife - that he was going to cure the world of smoking. Well, he's got some way to go but has already helped millions of smokers give up for good, reclaim their health and their lives. This is the story of how he discovered the Easy Way, and how one man turned a dream into reality.