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Innovation Management Allan Afuah (University of Michigan Business School)

Innovation Management von Allan Afuah (University of Michigan Business School)

Innovation Management Allan Afuah (University of Michigan Business School)


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Zusammenfassung

Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.

Innovation Management Zusammenfassung

Innovation Management: Strategies, Implementation, and Profits Allan Afuah (University of Michigan Business School)

This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.

Inhaltsverzeichnis

1: Introduction and Overview I. FUNDAMENTALS 2: Models of Innovation 3: The Underpinnings of Profits: Assets, Competences, and Knowledge 4: Sources and Transfer of Innovation II. STRATEGIZING 5: Recognizing the Potential of an Innovation 6: Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy 7: Choosing a Profit Site: Dynamic Competitive Analysis 8: Strategic Choice or Environmental Determinism 9: Identifying Potential Co-competitors 10: Strategies for Sustaining Profits III. IMPLEMENTING AND PROTECTION OF PROFITS 11: Financing Entrepreneurial Activity 12: Implementation of the Decision to Adopt IV. GLOBALIZATION 13: Globalization for Innovations 14: Innovating for Emerging Economies 15: Role of National Governments in Innovation 16: The Internet: A Case in Technological Change Strategic Innovation Process Appendix 1 Standards and Dominant Designs Appendix 2 Organizational Structures Appendix 3 Organizational Boundaries Glossary Case 1: Netscape Corporation Index

Zusätzliche Informationen

GOR012392153
9780195142303
0195142306
Innovation Management: Strategies, Implementation, and Profits Allan Afuah (University of Michigan Business School)
Gebraucht - Wie Neu
Gebundene Ausgabe
Oxford University Press Inc
20030529
400
N/A
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