Marketing of Tourism Products: Concepts, Issues and Cares A. V. Seaton
This book focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists. This book should be of interest to tourism and business students, tourism planners in public and private business.