King Adz is a writer, photographer and filmmaker who specializes in all aspects of of street culture: Travel, Food, Talent and Stories. He writes a column in Huck Magazine (street sports & culture) and regularly contributes to Little White Lies (film magazine) both of which are award winning publications.
From 1996 - 2000 Adz worked as a creative director for agencies such as DDB, O&M and DMB&B all over the world creating work for the following brands; Levi's, Smirnoff, Nokia, Seagrams, Vodaphone/Vodacom, Teleflorist, Wrigley's, The BBC, The British Museum, Peacocks, AND 1, Total Sports,
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From 2000 - 2008 he was the founder, editor and creative director of 100proofTRUTH, a PDF that showcased and celebrated all diverse aspects of street culture.
From 2000 - present day Adz has worked as a film & video director creating commercials, music videos and documentaries for a diverse range of clients and he continues to create films to accompany all of his books.
The Urban Cookbook film was premiered at the 2008 International Amsterdam Film Festival.