Sanjjeev K. Singh is a managing partner at ASAR America. He has 17 years of experience working as a consultant on SAP CRM, SAP Hybris Cloud for Customer, and SAP ERP Sales and Distribution projects. In his current role, he works as an SAP CRM and SAP Hybris Cloud for Customer solution architect and lead consultant.

Drew Messinger-Michaels co-created the Functional Consulting and Business Value Consulting groups within SAP Hybris Expert Services, along with offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere.

Sven Feurer is the senior director of product management for the SAP C/4HANA suite. In his current role, he is leading the adoption of intelligent technologies and analytics across SAP C/4HANA. With more than 13 years of experience in various roles, Sven has a broad set of expertise with the SAP Customer Experience portfolio as well as technical knowledge of enterprise architecture and cloud platform technologies. For years, Sven has been driving strategic programs and rollout activities in the context of CRM and customer experience, as well as supporting long-term customer relationships and strategic business development.

Thomas Vetter is the senior vice president for development of SAP C/4HANA.

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