Books by Michael S. Sitrick

Michael Sitrick is an internationally renowned crisis manager. Fortune magazine called him "one of the most accomplished practitioners of the dark arts of public relations" and compared him to Winston Wolf, the fictional fixer played by Harvey Keitel in Pulp Fiction. Sitrick's firm (Sitrick & Co.) has guided several high-profile celebrities through national scandals, including NFL quarterback Michael Vick, heiress Paris Hilton, and the estate of Michael Jackson. Sitrick is the author of the 1998 book Spin: How to Turn the Power of the Press to Your Advantage. He lives in Los Angeles.