DAVID GREISING is the Atlanta bureau chief of BusinessWeek magazine, and has covered Goizueta and Coca-Cola since arriving in Atlanta in early 1994. A graduate of DePauw University, he was a business columnist for the Chicago Sun-Times before joining BusinessWeek's Chicago bureau in 1989. Laurie Morse is the author of Brokers, Bagmen, and Moles: Fraud and Corruption in the Chicago Futures Markets, published by Wiley.