Cart
Free Shipping in Ireland
Proud to be B-Corp

Clean Car Wars Yozo Hasegawa

Clean Car Wars By Yozo Hasegawa

Clean Car Wars by Yozo Hasegawa


€10,99
Condition - Like New
Only 1 left

Summary

One of the major contributors to global warming is car exhaust emissions. As governments slowly begin to legislate against emissions, the car manufacturers are gearing up to provide 'clean' cars. Whoever produces the first, effective clean engine will lead the industry into a whole new era. With U.S.

Clean Car Wars Summary

Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-friendly Autos by Yozo Hasegawa

As American automakers lose market share, Honda and Toyota are soaring on the backs of their high--quality low--emissions vehicles. The increasing trend toward clean car technology means those companies that can build the best low--emission car will have the best chance of long--term success and survival. Clean Car Wars presents a revealing look at the Japanese auto industry and how its two biggest automakers are battling each other, and the world, for supremacy of this vital emerging market.

About Yozo Hasegawa

Yozo Hasegawa was born in 1943. After graduating from Keio University's economics department in 1967, he joined Nikkei Inc. as a journalist in the business and foreign-news departments, and was posted as a foreign correspondent and bureau chief in Warsaw and Vienna between 1982 and 1985. He returned to Japan as senior staff writer until his retirement in 2007. During his many years as a business journalist covering primarily the automotive industry, he has met frequently with global management luminaries such as GM CEO Richard Wagoner, Nissan Renault CEO Carlos Ghosn, Honda President, Takeo Fukui, Toyota Presidents Fujio Cho and Katsuaki Watanabe, and former GE CEO Jack Welch. Hasegawa is now a full-time lecturer at Teikyo University and adjunct professor at Gakushuin University in Tokyo, and is also a regular commentator on television and radio. Tony Kimm is a freelance translator, writer and movie subtitler who makes his home in Tokyo, Japan. He has worked for a major Japanese publishing company and has translated articles and publications for the Nihon Keizai Shimbun, the Asahi Shimbun and various Japanese government agencies. Tony, a Minneapolis native, graduated from the University of California, Berkeley.

Table of Contents

Chapter One: Toyota Launches the Hybrid Age. (1) Toyota's Eco Drive To the Top. (2) Sakichi Toyoda's Impassioned Fuel Cell Gambit. (3) Developing the Hybrid and Birth of the Prius. (4) The Prius Evolves. (5) Troubleshooting the Prius. Chapter Two: Honda's Eco-Resurgence. (1) Fukui Gives Chase to Toyota. (2) Honda's Rich Eco Pedigree. (3) Beaten to the Punch. (4) The Return to Management Basics. Chapter Three: The West Strikes Back. (1) GM, Ford Show Their Mettle. (2) Daimler's Diesel Response. (3) Renault, Nissan Hammer Out Independent Strategy. (4) The History of the Diesel. Chapter Four: Horizontal Growth and Future Technology. (1) The Promise of Bioethanol. (2) Running On Natural Gas. (3) The Electric Car. (4) Related Fronts I?Batteries? (5) Related Fronts II (Dies, Motors, Components). Chapter Five: Winning the Clear Car Wars. (1) The Chinese Battlefront. (2) Toyota Structural Management as Pillar of Strength. (3) Honda Dream Chasing: A Management Style Built Upon an Eco-strategy. Afterword. Resources.

Additional information

GOR013470252
9780470823293
0470823291
Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-friendly Autos by Yozo Hasegawa
Used - Like New
Hardback
John Wiley and Sons Ltd
20080408
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Clean Car Wars