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The Globalization of Tourism & Hospitality Tim Knowles

The Globalization of Tourism & Hospitality By Tim Knowles

The Globalization of Tourism & Hospitality by Tim Knowles


€10.49
Condition - Very Good
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Summary

The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry.

The Globalization of Tourism & Hospitality Summary

The Globalization of Tourism & Hospitality by Tim Knowles

The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.

Table of Contents

Introduction. Tourist resorts and tourism policy. The globalisation agenda of tourism destinations. The role of tourism planning. The influences of marketing on travel, tourism & hospitality. Marketing communications. Global branding. Implications for sustainability. Competitive analysis of resorts, a strategic perspective. Institutional pressures and operational aspects of investment in tourism and hospitality. Globalization in tourism & hospitality; strategic implications. Globalization in tourism & hospitality: cost and benefits. Trends & globalization. Tourism & hospitality in Europe, Asia-Pacific and the Middle East, a review.

Additional information

GOR004443504
9781844800469
1844800466
The Globalization of Tourism & Hospitality by Tim Knowles
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2004-04-22
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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