Can you protect your daughters from growing up too soon? How can you make sure they are confident about themselves? Can you combat the Lolita Effect? From every angle, our little girls are being bombarded with unhealthy messages about looks, sex and femininity, which they are simply too young to understand. Even primary school aged girls feels pressured to conform to a thin, 'sexy' ideal, and this leads to a rise in self-destructive behaviour in that age group, ranging from eating disorders and self-harming to anxiety and low self-esteem. This practical guide for parents will enable you to protect and develop your daughter's self-esteem, and to channel her towards positive female role models, toys and pastimes. Packed with tips from experts, this book will enable your daughter to cope with the world she lives in.