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Managing Money, Measurement and Marketing in the Allied Health Professions Robert Jones

Managing Money, Measurement and Marketing in the Allied Health Professions By Robert Jones

Managing Money, Measurement and Marketing in the Allied Health Professions by Robert Jones


€8.69
Condition - Very Good
Only 1 left

Summary

An indispensable resource explaining the finances of healthcare information management and the marketing of services.

Managing Money, Measurement and Marketing in the Allied Health Professions Summary

Managing Money, Measurement and Marketing in the Allied Health Professions by Robert Jones

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

About Robert Jones

respectively Head of Therapy Services Directorate, East Sussex Hospitals NHS Trust; Director of Therapies and Health Sciences Cardiff and Vale University Health Board

Table of Contents

The Jigsaw of Reform: Pushing the Parameters. Money, Money, Money: Fundamentals of Finance. Commissioning for Health Improvement: Policy and Practice. Striking the Agreement: Business Case and Service Level Agreements. Thriving In the Cash Strapped Organisation. Information is Power - Measure it, Manage it. Information Management for Healthcare Professionals, or What has IT ever done for us? Allied Health Records in the Electronic Age. Data 'Sanity': Reducing Variation. Outcome Measurement in Clinical Practice. Improving Access to Services: A practical approach to understanding demand and capacity to support service re-design. Benchmarking AHP Services. Management Quality and Operational Excellence. Evaluating Management Quality in the Allied Health Professions and Evaluation Matrix. Evaluating Clinical Performance in Healthcare Services with Data Envelopment Analysis DEA. Project Management for Allied Health Professionals with Real Jobs. Marketing for AHPs. Effective Report Writing. Demonstrating Worth: Marketing and Impact Measurement Self - Referral.

Additional information

GOR010239697
9781846191985
184619198X
Managing Money, Measurement and Marketing in the Allied Health Professions by Robert Jones
Used - Very Good
Paperback
Taylor & Francis Ltd
20100825
328
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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