This is the first in a new series about how to survive in todays fast-changing business world. Outsmart shows you how to beat the competition and survive in a cut-throat business environment. The strong companies force out the weak with their successful strategies and innovative ideas, leaving the frail to either adapt or die. Those that survive gain more customers, making them even stronger.

This book is about consistently outsmarting the competition using new business models to keep ahead. Champy uses inspiring lessons from businesses that have accelerated to the leading edge of business practice and achieved super-high growth rates for three or more years in a row. Outsmartuncovers what these companies have in common so you can follow in their footsteps.

Drawing on extensive research, Champy shows you how to:

* Generate relevant strategy from the frontlines of business

* Create sustainable advantages in products and services

* Surprise your customers by meeting their unexpected needs

* Organise your ideas and sharpen your focus

* Recognise when your competitors are catching up, so you can outsmart them yet again!