Edina Ronay's interest in fashion led her to begin a collection of antique clothes, which in turn led to her opening her present shop in London's King's Road. Inspired by her collection of 1930s and 40s knits, she started producing a range of handknitted sweaters. Her first collection was shown in October 1977 during London Fashion Week and was an instant success. The following year it was shown in New York and Paris, where it was so well received that export orders flooded in from across the world. Edina is now the largest producer of hand knitwear in Britain, with 2,000 knitters across the country. This collection of sweater designs is for both sexes and all ages. Silk, wool and cotton yarns are used to create garments as diverse as a fair-isle cardigan and a Japanese style sweater, a cable classic and a tapestried poloneck. Some are loose, some are waisted, some are round-necked and some are collared.