A celebrity in his own day, who gave lectures dressed as Napoleon or seated on the back of an elephant, Ramon Gomez de la Serna is the most representative writer of the interwar Spanish avant-garde. This book explores Gomez de la Serna's art and his quest to break down the barriers between literature and life, addressing two elements - already present in his work - of radical relevance in today's cultural debates: the relation of humans to the material world and the reduction of all experience to a singular individuality. Bringing Gomez de la Serna to an Anglophone audience, it reveals him to be the embodiment of a new kind of art on both sides of the Atlantic.