Alan Sugar is the man who symbolized many of the dramatic social and business developments that transformed Britain in the 1980s. This book tells how he built up the company Amstrad into one of the most successful consumer electronic companies in the world. Unquoted at the start of the 1980s, Amstrad regularly doubled its annual profits and sales in the middle of the decade. David Thomas covered the electronics industry for the Financial Times and has been the Industrial Correspondent for New Society.