British General Elections Since 1945 by David Butler (University of Oxford)
In this fully revised and updated edition of British General Elections since 1945 David Butler chronicles the demeanour and result of each post-war election. He also draws on the most recent research to examine how much the way in which elections have been stages and fought has altered, with press conferences, advertising, opinion polls and media events transforming the electoral process. In considering these issues alongside other aspects - the law, the constituencies, the electoral system itself, voter behaviour - Dr Butler provides an invaluable guide to the continuities and change which have characterized British general elections for two generations.