The first textbook expressly concerned with social cognition -- how people come to know their social world. It is simultaneously the first concerned with implicit psychology -- the largely unformulated theories or inferential rules that ordinary people use in understanding and predicting one another's behavior. ... This book earns very high marks. The material is organized beautifully. ... The writing is informal and clear. ... The author's concern with the behavioral consequences of social cognition is laudable. --Contemporary Psychology