Marketing Research in Practice by BOYCE
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Marketing Research in Practice
Summary
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
Marketing Research in Practice Summary
Additional information
GOR012921780
9780074707579
0074707574
Marketing Research in Practice by BOYCE
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2001-09-30
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us