Cart
Free Shipping in the UK
Proud to be B-Corp

Designing Quality Survey Questions Sheila B. Robinson

Designing Quality Survey Questions By Sheila B. Robinson

Designing Quality Survey Questions by Sheila B. Robinson


£21.00
New RRP £54.00
Condition - Very Good
Only 1 left

Summary

This book shows the reader how to craft high quality, precisely-worded survey questions that will elicit rich and useful data to help answer their research or evaluation questions.

Designing Quality Survey Questions Summary

Designing Quality Survey Questions by Sheila B. Robinson

How researchers ask a question can dramatically influence the answers they receive. This text provides specific advice on question wording and addresses challenges such as demographic language questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). The authors include numerous examples of questions to illustrate each identified principle of question construction.

Designing Quality Survey Questions Reviews

"This is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research." -- Anne K. Hughes
"A one-stop shopping manual to survey design." -- Allison K. Wisecup

About Sheila B. Robinson

Sheila B. Robinson, Ed.D is an educator, program evaluator, and professional development workshop facilitator whose survey design experience began with assessment design in K12 public education. She is often an invited keynote speaker and workshop presenter at professional conferences, consultant with educational and other organizations on survey design and program evaluation, and adjunct professor of graduate courses in both program evaluation and professional development design and evaluation. Sheila is an active member of the American Evaluation Association (AEA); she is past chair of AEA's Pre-K12 Educational Evaluation Topical Interest Group, Lead Curator for AEA's blog Tip-a-Day-by and For Evaluators, and Coordinator of AEA's Potent Presentations Initiative. Sheila and her husband live in Rochester, NY. Kimberly Firth Leonard, MPA, has built, administered, and taught others about surveys for more than a decade, primarily in the context of program evaluation. Kim is currently the Senior Evaluation Officer at the Oregon Community Foundation where she manages evaluations of several large grant-making initiatives, each of which includes at least one survey-based data collection component. Kim is an active member of the American Evaluation Association (AEA) and was president of the Oregon Program Evaluators Network in 2013. Kim lives in Portland, Oregon, with her husband, their new baby girl, two dogs and cat.

Table of Contents

Preface Why This Text What This Text Is What This Text Is Not Who Can Benefit From This Text Navigating This Text A Note About Language Acknowledgments About the Authors Chapter 1. WHY Quality Surveys and Questions Matter What Is a Quality Survey? Why Does Quality Matter? Why Do We Need a Purposeful Survey Design Process? Applying Design Thinking to Survey Research A Purposeful Survey Design Process An Iterative Process Discussion Questions Design Drills Extended Learning PART I. WHAT TO CONSIDER BEFORE DRAFTING SURVEY QUESTIONS Chapter 2. Planning and Predrafting Why Survey? The Importance of Establishing Purpose What Will Be Measured? Understanding Constructs and Indicators Wait, Do You Really Need a Survey? What Can Be Measured With a Survey? What Are the Advantages and Limitations of Surveys? Discussion Questions Design Drills Extended Learning Chapter 3. Understanding Respondents Cognitive Tasks Involved in Answering Questions Respondent Willingness and Ability to Participate in a Survey Context and Culture Discussion Questions Design Drills Extended Learning PART II. HOW TO DEVELOP SURVEY QUESTIONS AND RESPONSE OPTIONS Chapter 4. Sourcing and Crafting Questions Sourcing Survey Questions Composing Question Stems Avoiding Problematic Wording and Question Types Open-Ended Questions Closed-Ended Questions Discussion Questions Design Drills Extended Learning Chapter 5. Constructing Response Options Determining Appropriate Response Options Strategies for Designing Response Options Discussion Questions Design Drills Extended Learning Chapter 6. Special Purpose and Sensitive Questions Questions With Special Purposes Sensitive Questions Demographic Questions Discussion Questions Design Drills Extended Learning PART III. KNOWING WHEN A SURVEY IS READY FOR USE Chapter 7. Finalizing Questions and Using Pretesting Strategies Why Pretest Surveys and Their Questions? How Can Surveys and Their Questions Be Tested Prior to Use? Discussion Questions Design Drills Extended Learning Chapter 8. Pulling It All Together to Maximize Response Survey Instructions Order Effects Formatting the Survey Contacting Potential Respondents Planning for Administration Discussion Questions Design Drills Extended Learning Appendix: Checklist for Quality Question Design Glossary References Index

Additional information

GOR013753424
9781506330549
1506330541
Designing Quality Survey Questions by Sheila B. Robinson
Used - Very Good
Paperback
SAGE Publications Inc
2018-08-31
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Designing Quality Survey Questions