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Complete Science Communication Ryan C Fortenberry (University of Mississippi, USA)

Complete Science Communication By Ryan C Fortenberry (University of Mississippi, USA)

Complete Science Communication by Ryan C Fortenberry (University of Mississippi, USA)


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Summary

Authored by a highly regarded chemist and science communicator, this textbook pulls together all aspects of science communication.

Complete Science Communication Summary

Complete Science Communication: A Guide to Connecting with Scientists, Journalists and the Public by Ryan C Fortenberry (University of Mississippi, USA)

Science communication is a rapidly expanding area, and a key component of many final year undergraduate and postgraduate courses. Authored by a highly regarded chemist and science communicator, this textbook pulls together all aspects of science communication. Complete Science Communication focusses on four major aspects of science communication: writing for non-technical audiences and science journalism; writing for technical audiences and peer-reviewed journal writing; public speaking of science; and public relations. It first showcases how writing in a journalistic style is done and provides a guide for colloquially communicating science. Then, the art of writing scientific papers is conjoined to this idea to make technical manuscripts more digestible, readable, and, hence, citable. These ideas are next taken into the spoken word so that the scientist can engage in telling their science like that natural human art of campfire stories. Finally, all of these communication concepts are wrapped together in a discussion of public relations, providing the scientist with an appreciation for the marketing directors and news disseminators with whom they will work. Written in an accessible way, this textbook will provide science students with an appreciative understanding of communication, marketing, journalism, and public relations. They can incorporate these aspects into their own practices as scientists, allowing them to liaise with practitioners in the communication field.

Complete Science Communication Reviews

Complete Science Communication, by Ryan C Fortenberry provides a structured and well-written guide for university science communication courses, and includes a collection of high quality model assignments. The scope covers writing (both technical and non-technical), presentations (talks and posters), and public relations. -- Rowena Fletcher-Wood, Science Oxford * Royal Society of Chemistry - Environmental Chemistry Group Bulletin *

Table of Contents

The Art and Motivation of Science Communication; Writing Science Through the Tenets of Journalism; Writing Technical Science Like a Journalist; Speaking (not) Like a Scientist; The More Common Presentation, the Poster; Public Relations and Marketing, The Synthesis of Science Communication

Additional information

NGR9781788011105
9781788011105
1788011104
Complete Science Communication: A Guide to Connecting with Scientists, Journalists and the Public by Ryan C Fortenberry (University of Mississippi, USA)
New
Paperback
Royal Society of Chemistry
2018-10-22
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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