In the superfast world of the 21st century, businesses must react instantaneously. Being a zero-time company involves more than compressing time - it's about providing value for every customer at every opportunity. To achieve this, firms must be willing to restructure and compress relationships: they must take advantage of all that the digital world has to offer. To put it simply, without the Internet, you can't be in zero time. With case studies from companies like Intel, GE and Cisco, this book identifies five key disciplines companies must adopt in order to remain competitive. It aims to enable companies to do business and evolve in the 21st century, where time is the key variable driving all others.