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Advertising Ray Wright

Advertising By Ray Wright

Advertising by Ray Wright

Reviews:
£3.50
New RRP £78.99
Condition - Very Good
Only 2 left
Very Good

Summary

This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology and advertising, interactive advertising.

Advertising Summary

Advertising by Ray Wright

A European advertising text, packed with practical examples, which will be ideal for all students of advertising. Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.

Table of Contents

The growth of advertising and advertising methods Society and advertising Advertising and marketing Advertising and internal and external communications The advertiser The advertising agency The changing nature of agency client relationships Government and quangos The importance of information Segmentation, targeting and positioning Above the line advertising Below the line advertising Planning, creating and producing adverts The strategic planning process Tactics and operational implementation Advertising across international boundaries Approaches to international advertising Advertising in the new millennium

Additional information

GOR003999915
9780273632894
0273632892
Advertising by Ray Wright
Ray Wright
Used - Very Good
Paperback
Pearson Education Limited
19990810
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Advertising