HIGHLIGHT

This easy-to-read book presents the big picture aspects valuable to the "owner"

of the website. It blends just enough technology with the core ideas that make a

good site work to bridge the geek-to-human language barrier.

DESCRIPTION

Many of the people responsible for a website don't have a clue what's required to

build one and keep it up and running. The job of planning, launching, and

managing a site often falls to people who have little or no experience in web

design or development. Website Owner's Manual is for the thousands of marketers,

IT managers, project leaders, and business owners who need to put a

website in place and keep it running with a minimum of trouble.

Using clever illustrations, easy-to-follow lists and diagrams, and other friendly

touches, Website Owner's Manual helps readers form a vision for a site, guides

them through the process of selecting a web design agency, and gives just enough

background to help them make intelligent decisions throughout the development

process. This book provides a jargon-free overview of web design, including

accessibility, usability, online marketing, and web development techniques.

Using Website Owner's Manual, readers master the vocabulary and concepts

they need to discuss how a website dovetails with the needs of a business. This

book will help them work confidently with the designers and developers

building and maintaining a site so they can concentrate on what your website

needs to do.

KEY POINTS

Defining roles and evaluating objectives

Planning and measuring your success

Page design and branding

Creating killer content

Content management systems

Domains and hosting

Website promotion explained

MARKET INFORMATION

There are massive numbers of websites managed by people who don't have a clue

how they work. This is the book for them.