This comprehensive text includes both text and case studies. Here in its second edition, it features a new chapter on corporate philanthropy, government affairs and community relations.
Corporate Communication Summary
Corporate Communication by Paul A. Argenti
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Table of Contents
The changing environment for business; communicating strategically; an overview of the corporate communication function; managing image, identity, and reputation; managing corporate advertising; managing media relations; investor relations; a random walk down Wall Street; employee communication; managing communication in a crisis; corporate philanthropy; government affairs and community relations.
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