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A Practical Introduction to Mixed Methods for Business and Management Pat Bazeley

A Practical Introduction to Mixed Methods for Business and Management By Pat Bazeley

A Practical Introduction to Mixed Methods for Business and Management by Pat Bazeley

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Summary

An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.

A Practical Introduction to Mixed Methods for Business and Management Summary

A Practical Introduction to Mixed Methods for Business and Management by Pat Bazeley

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

A Practical Introduction to Mixed Methods for Business and Management Reviews

At last, a book that brings mixed methods into the realm of business research in an accessible and meaningful way for both experienced and less experienced researchers. It has made me rethink how powerful mixed methods research can be, especially in the policy and engagement realm of academic scholarship. Whether you are designing or completing a small or large project, this is the 'go to' book and should be a compulsory text for all business research students. -- Dr Lee Moerman

Pat Bazeley offers a concise and balanced, yet comprehensive, introduction to the mixed methods research journey from developmental stages to writing up, laced with examples from the literature and from her own research. This guide will be gold for any social or behavioural researcher aspiring to expand their methodological repertoire. Invest in this book now - it will return that investment many times over!


-- Emeritus Professor Ray Cooksey

About Pat Bazeley

Pat Bazeley provides research training and consulting to academics, graduate students, and practitioners from a wide range of disciplines and settings both locally and internationally. She has worked in community development, project consulting, and in academic research development. Pat helps researchers to design for and make sense of data generally, and to manage and analyse qualitative and mixed methods data in particular. She has published on qualitative and mixed methods analysis and on the career development and performance of researchers.

Table of Contents

Chapter 1: Foundations Chapter 2: Developing a Mixed Methods Study Chapter 3: Designing and Conducting a Mixed Methods Study Chapter 4: Analysing Mixed Methods Data Chapter 5: Bringing It All Together Glossary

Additional information

GOR012565609
9781526462497
1526462494
A Practical Introduction to Mixed Methods for Business and Management by Pat Bazeley
Pat Bazeley
Used - Like New
Paperback
SAGE Publications Ltd
2018-12-04
136
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - A Practical Introduction to Mixed Methods for Business and Management