Cart
Free Shipping in the UK
Proud to be B-Corp

Event Project Management Mohamed Salama (Associate Professor in Management, Heriot Watt University, UK)

Event Project Management By Mohamed Salama (Associate Professor in Management, Heriot Watt University, UK)

Summary

This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management.

Event Project Management Summary

Event Project Management: Principles, technology and innovation by Mohamed Salama (Associate Professor in Management, Heriot Watt University, UK)

* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management; * Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology; * Uses a range of international case studies to show the theory in practice; * Includes contributions from a diverse range of international experts; * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions; This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

About Mohamed Salama (Associate Professor in Management, Heriot Watt University, UK)

Mohamed Salama PhD. is Director of Corporate Executive Relations and former Acting Associate Head of the School of Management and Languages at Heriot-Watt University, Dubai. Dr Salama has over 30 years of academic and industrial experience in project management, marketing, strategy and mergers and acquisitions.

Table of Contents

Ch 1 Introduction to Sustainable Event Management; Ch 2 Managing Events in the Digital Era; Ch 3 Sustainable Event Management Framework; Ch 4 Event Programme: Time Planning and Control; Ch 5 Financial Feasibility for Sustainable Event Management; Ch 6 Financial Planning and Budgeting for Sustainable Event Management; Ch 7 The Digital Leader; Ch 8 Coaching Event Mangers to deliver Wellness and Happiness; Ch 9 Business Intelligence through to Artificial Intelligence for Event Management; Ch 10 Managing Digital Transformation; Ch 11 Innovation for Event Management; Ch 12 Mega Events: A case study of Expo 2020; References; Index

Additional information

NGR9781911635734
9781911635734
1911635735
Event Project Management: Principles, technology and innovation by Mohamed Salama (Associate Professor in Management, Heriot Watt University, UK)
New
Hardback
Goodfellow Publishers Limited
2021-03-01
198
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Event Project Management