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Book Yourself Solid Illustrated Michael Port

Book Yourself Solid Illustrated By Michael Port

Book Yourself Solid Illustrated by Michael Port


£12.00
New RRP £34.99
Condition - Very Good
Only 4 left

Summary

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution.

Book Yourself Solid Illustrated Summary

Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. * Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. * Author Michael Port has been called a marketing guru by the Wall Street Journal and an uncommonly honest author by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. * Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

About Michael Port

Michael Port (New Hope, PA) (www.michaelport.com) has been called an uncommonly honest author by the Boston Globe and a marketing guru by the Wall Street Journal. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto.
A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success.
At the end of the day, his most significant accomplishment and responsibility is probably just like yours-the job of being a devoted parent, son, friend, and citizen. Michael speaks to companies and associations throughout the world on marketing and sales.

Jocelyn Wallace is founder of Red Eleven Group, LLC, a business strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards, or even your conference room windows!
A teacher-trainer at heart, Jocelyn uses visual thinking principles every day with her clients and has been a conference speaker on the topic at an international level.

Table of Contents

Acknowledgments vi Michael s Story: Free At Last ix Preface xiv How to Use This Book xvi MODULE 1: YOUR FOUNDATION 5 Chapter 1 The Red Velvet Rope Policy 7 Chapter 2 Why People Buy What You re Selling 33 Chapter 3 Develop a Personal Brand 65 Chapter 4 How to Talk About What You Do 93 MODULE 2: BUILDING TRUST & CREDIBILITY 113 Chapter 5 Credibility & Likability 115 Chapter 6 The Sales Cycle Process 135 Chapter 7 The Keep in Touch Strategy 171 Chapter 8 The Information Products Strategy 197 MODULE 3: PERFECT PRICING & SIMPLE SELLING 233 Chapter 9 Perfect Pricing 235 Chapter 10 Super Simple Selling 259 MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279 Chapter 11 The Networking Strategy 281 Chapter 12 The Direct Outreach Strategy 317 Chapter 13 The Referral Strategy 347 Chapter 14 The Speaking Strategy 369 Chapter 15 The Writing Strategy 401 Chapter 16 The Web Strategy 433 Final Thoughts 450 About the Authors and How to Reach Them 452 References 454

Additional information

GOR007005754
9781118495421
111849542X
Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
Used - Very Good
Paperback
John Wiley & Sons Inc
20130401
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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