Free Shipping in the UK
Proud to be B-Corp

Travel by Train Michael E. Zega

Travel by Train By Michael E. Zega

Travel by Train by Michael E. Zega

New RRP £28.99
Condition - Very Good
Only 1 left


An illustrated history of the American railroad poster from 1870 to 1950.

Travel by Train Summary

Travel by Train: The American Railroad Poster 1870-1950 by Michael E. Zega

Between 1870 and 1950, America's railroads produced a body of poster work significant both for the artists involved and for the range of images created. The railroads used this visual medium from their founding, first in the form of broadsides, dominated by text and intended to convey practical information, and then, during the 1890s, as vivid lithographed display posters. For the next 50 years, American railroads commissioned posters designed to spur the popular imagination and thereby encourage travel. Images of compelling intensity included Maurice Logan's icons of the 1920s overland limiteds passing in the West; Adolph Treidler's wonder cities; Santa Fe's Native Americans; and Leslie Ragan's and Sascha Maurer's machine-age steamliners. Although a great deal has been written about European railway and travel posters, their American counterparts remained in the shadows. Travel by Train focuses on the artists, railroad men, and advertising agencies that created and produced the work. It presents the posters in the context of the historical trends and competitive strategies that shaped the development of the railroad industry. The book also follows the development of the advertising business and graphic design in the U.S. and Europe. It features approximately 160 poster images (many in color), personal photographs, and sketches, many of them never before published.

About Michael E. Zega

Michael E. Zega has researched and written about railroad advertising and promotion for the past decade and contributes to many magazines, including Vintage Rails, Classic Trains, and Journal of the Southwest. He lives in New York City. John E. Gruber of Madison, Wisconsin, is president of the Center for Railroad Photography and Art and editor of its magazine, Railroad Heritage. He is contributing editor to Classic Trains, preservation columnist for Trains, and co-author of Caboose (2001).

Table of Contents

Contents Preface Acknowledgments Introduction Chapter 1: Before 1900 Early Poster Antecedents The Rise of Competition The Lure of Place Reason Why Advertising The Lithographed Display Poster Oscar Binner's Gigantic Images Chapter 2: 1900-1909 Advertising Revolution Urban Display Windows Design in the New Century Car Cards Chapter 3: The Teens Emerging Corporate Imagery The Power of Symbol: Louis Treviso's Santa Fe Posters Chapter 4: The 1920s Sell Them Scenery, Not Plush Chairs. Santa Fe and Sam Hyde Harris Southern Pacific and Maurice Logan Back East: The New Haven Begins New York Central's Art Posters Hernando G. Villa and the Santa Fe Chief The Canadian Pacific and Others Chapter 5: The 1930s Depression-Era Innovation Leslie Ragan Snow Trains The Streamliner Image The Southern Pacific Studio Sascha Maurer: The Appeal of the Machine Ragan's Streamliners Postscript Bibliography Photo Credits Index

Additional information

Travel by Train: The American Railroad Poster 1870-1950 by Michael E. Zega
Used - Very Good
Indiana University Press
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Travel by Train